PRIVACY POLICY

Last Updated: September 23, 2026

This Privacy Policy explains how we collect, use, store, protect, and disclose information in connection with your use of our website, products, services, and other online features that link to or reference this Privacy Policy.

We value the privacy of our customers and visitors and take reasonable measures to handle personal information responsibly. By accessing or using our website or services, you acknowledge that you have reviewed this Privacy Policy and understand the practices described below.

1. Scope of This Privacy Policy

This Privacy Policy applies to information collected through our website and other services that specifically reference or link to this Privacy Policy.

It does not automatically apply to websites, applications, platforms, or services operated independently by third parties. Those services may collect, use, and process information according to their own privacy policies and practices. We encourage you to review the applicable privacy policies before providing information to third-party services.

2. Information We Collect

Information You Provide

We may collect information that you voluntarily provide when interacting with our website or services. This may occur when you:

  • Create or maintain an account
  • Place or manage an order
  • Complete a form
  • Contact customer support
  • Submit a product review or rating
  • Participate in a survey
  • Provide feedback
  • Subscribe to communications
  • Participate in promotions or other activities
  • Otherwise communicate or interact with us

Depending on the nature of your interaction, information may include:

  • Name
  • Email address
  • Telephone number
  • Account information
  • Shipping address
  • Billing information
  • Purchase and order history
  • Product preferences
  • Customer communications
  • Reviews and ratings
  • Survey responses
  • Feedback and other information you choose to provide

Information Collected Automatically

Certain information may be collected automatically when you visit, browse, or interact with our website. This may include:

  • IP address
  • Browser type and version
  • Operating system
  • Device information
  • Referring webpage
  • Pages viewed
  • Links selected
  • Approximate geographic location
  • Access dates and times
  • Website interaction information
  • Device, browser, or cookie identifiers

We may use this information to understand website activity, maintain functionality, improve performance, troubleshoot technical issues, and identify potential security concerns.

Information From Third Parties

We may receive information from companies, platforms, and service providers that support our business. These may include:

  • Payment processors
  • Shipping and fulfillment providers
  • Analytics providers
  • Advertising partners
  • Referral platforms
  • Social login providers
  • Technology vendors
  • Marketing providers
  • Other business partners

Depending on the service involved, information received from these sources may include transaction details, delivery information, account information, advertising identifiers, referral information, demographic information, or other information needed to support our business operations.

3. How We Use Information

We may use personal information for legitimate business and operational purposes, including to:

  • Create and manage customer accounts
  • Process and fulfill orders
  • Complete transactions
  • Coordinate shipping and delivery
  • Provide customer service
  • Respond to questions and requests
  • Communicate about purchases and orders
  • Maintain and improve our website
  • Improve products and services
  • Analyze website usage and customer interactions
  • Diagnose technical problems
  • Maintain system security
  • Detect and prevent fraud or suspicious activity
  • Develop new products, services, and features
  • Administer promotions, surveys, and other activities
  • Send product announcements and marketing communications where permitted by law
  • Comply with legal and regulatory obligations
  • Enforce applicable agreements and policies
  • Protect our rights, property, systems, customers, employees, visitors, and others

Where permitted by applicable law, we may also use information for promotional communications, special offers, or other marketing purposes. You can generally opt out of promotional email communications by following the unsubscribe instructions included in the applicable message.

Transactional, security, account, and other essential communications may continue when necessary to provide requested services or administer your account.

4. Accounts and Purchases

When you create an account or complete a purchase, we may collect information necessary to administer your account and fulfill your transaction.

This may include:

  • Login credentials
  • Account preferences
  • Products viewed or purchased
  • Shopping cart activity
  • Order details
  • Transaction records
  • Customer service requests

Payment transactions are generally handled by independent payment service providers. These providers may collect and process payment information according to their own privacy practices.

We may receive information necessary to confirm, process, or associate a transaction with an order or account without necessarily receiving complete payment credentials, such as the full payment card number.

5. Customer Communications and Feedback

When you contact us through email, customer support, surveys, reviews, text messages, or other communication channels, we may retain information associated with those interactions.

We may use this information to:

  • Respond to requests
  • Provide customer assistance
  • Understand customer concerns
  • Improve our products and services
  • Maintain appropriate business records

Reviews, ratings, comments, suggestions, survey responses, and other feedback that you voluntarily submit may also be reviewed and used to improve our products, website, services, and customer experience.

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies, including pixels, tags, scripts, local storage, and software development tools.

These technologies may be used to:

  • Maintain website sessions
  • Remember preferences
  • Measure website traffic
  • Analyze website performance
  • Improve functionality
  • Detect suspicious activity
  • Support advertising and personalization
  • Understand interactions with website content

Cookies are small files that may be stored on your device when you visit a website. Depending on your browser or device configuration, you may be able to delete, block, or restrict certain cookies.

Restricting cookies or similar technologies may affect the availability or performance of certain website functions.

Similar tracking technologies may provide information about interactions with webpages, emails, advertisements, and other digital content. This information may include IP addresses, browser characteristics, page addresses, access times, device identifiers, cookie identifiers, and interaction information.

These technologies may be operated by us or by service providers working on our behalf.

7. Mobile Applications and Software

If mobile applications or other software are made available as part of our services, those applications may collect information relating to installation, usage, updates, device characteristics, identifiers, and interactions with application features.

Certain third-party software development tools may also transmit information to their providers for purposes such as analytics, advertising measurement, personalization, authentication, functionality, or communications.

These technologies may be subject to controls or settings that differ from ordinary browser cookie controls.

8. Third-Party Accounts and Services

If you choose to connect an external account or use a third-party login service, we may receive information made available through that platform according to the permissions and settings you select.

This may include:

  • Name
  • Email address
  • Profile information
  • Profile image
  • Other account information

We may also receive information from external providers relating to advertising, analytics, referrals, payments, purchases, shipping, and delivery.

Such information may help us process orders, manage referrals, evaluate promotional activity, understand customer interactions, improve services, and protect against fraudulent activity.

9. How We Share Information

We may share personal information with vendors, contractors, and service providers that perform business activities on our behalf.

These organizations may assist with:

  • Payment processing
  • Website hosting
  • Data storage
  • Analytics
  • Marketing
  • Customer support
  • Order fulfillment
  • Shipping and delivery
  • Fraud prevention
  • Security
  • Technology management
  • Communications
  • Other operational activities

We generally seek to provide service providers with only the information reasonably necessary to perform the services for which they have been engaged. Where appropriate, contractual or other safeguards may be used to require appropriate handling of personal information.

Advertising and Analytics Partners

We may share certain information with advertising and analytics partners for purposes such as measuring campaign performance, analyzing website activity, improving advertising relevance, and providing personalized content.

Depending on applicable law and the choices available in your jurisdiction, you may have rights or controls relating to certain types of targeted advertising or information sharing.

Legal and Safety Disclosures

We may disclose information when you specifically authorize or direct us to do so, when disclosure is necessary to provide a service you have requested, or when otherwise permitted or required by applicable law.

We may disclose personal information in response to valid legal requirements, including laws, regulations, subpoenas, court orders, or other lawful processes.

We may also disclose information when reasonably necessary to:

  • Protect our rights or property
  • Protect our systems and services
  • Protect customers, employees, visitors, or others
  • Investigate suspected unlawful activity or fraud
  • Enforce agreements
  • Address security concerns

Corporate Transactions

If our business is involved in a merger, acquisition, financing, reorganization, sale of assets, change in ownership, or similar corporate transaction, personal information may be transferred as part of that transaction.

We may also create, use, or disclose aggregated, anonymized, or deidentified information for legitimate business purposes when permitted by law. Such information is intended to be maintained in a form that does not reasonably identify an individual.

10. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, alteration, disclosure, loss, or misuse.

However, no electronic transmission, online service, storage system, or security measure can guarantee complete protection. While we take reasonable precautions to safeguard information, absolute security cannot be guaranteed.

Customers should also take appropriate steps to protect account credentials, passwords, devices, and other information used to access our services.

11. Data Retention

We retain personal information for periods appropriate to the purposes for which it was collected.

Retention may be necessary to:

  • Provide services
  • Complete transactions
  • Maintain account and business records
  • Resolve disputes
  • Enforce agreements
  • Prevent fraud
  • Comply with tax and accounting requirements
  • Satisfy legal obligations
  • Meet other legitimate business needs

Retention periods may vary depending on the type of information and the reason it is maintained.

Certain information may be periodically deleted, aggregated, anonymized, or deidentified, while transaction, account, and other business records may need to be retained for longer periods.

12. Children’s Privacy

Our services are intended for a general audience and are not specifically directed toward children under 16.

We do not knowingly collect personal information from individuals under 16 without appropriate authorization when such authorization is required by applicable law.

If we become aware that information has been collected from a child in circumstances where the collection was not permitted, we will take reasonable measures to delete or otherwise remove the information.

Parents or legal guardians who believe that a child may have provided personal information may contact us using the contact information provided below.

13. Your Privacy Choices

Depending on your location and applicable law, you may have choices regarding how your personal information is collected and used.

You may be able to:

  • Update certain account information through available account controls
  • Unsubscribe from promotional email communications
  • Manage cookies through your browser or device settings
  • Adjust certain advertising preferences
  • Request access to eligible personal information
  • Request correction of inaccurate information
  • Request deletion of eligible information
  • Request portability of certain information
  • Restrict or object to certain processing
  • Withdraw consent where consent is the applicable legal basis

You can generally unsubscribe from promotional email communications by using the unsubscribe link included in those messages.

Please note that we may continue to send transactional, security, account-related, or other essential communications when necessary.

The availability and scope of privacy choices vary depending on your location and applicable law.

14. Privacy Rights

Privacy rights differ by jurisdiction. Where applicable, you may have the right to request:

  • Access to personal information
  • A copy of certain personal information
  • Correction of inaccurate information
  • Deletion of personal information
  • Restriction of certain processing
  • Objection to certain processing
  • Withdrawal of consent where applicable
  • Portability of eligible information

These rights may be subject to exceptions and limitations established by applicable law.

For example, information may need to be retained to complete a transaction, satisfy legal obligations, prevent fraud, protect system security, resolve disputes, or establish or defend legal claims.

Before completing certain privacy requests, we may need to verify your identity to protect against unauthorized access or disclosure.

15. Submitting a Privacy Request

If you wish to submit a privacy request, please contact us and provide sufficient information for us to understand your request and reasonably confirm your identity.

Additional information may be requested when necessary to protect personal information.

If another individual submits a request on your behalf, we may require evidence of authorization where permitted or required by applicable law.

If a request cannot be reasonably verified, we may be unable to fulfill it.

We will review privacy-related inquiries and respond in accordance with applicable legal requirements and within any timeframe required by law.

16. International Data Transfers

If you access our website or services from outside the United States, your personal information may be transferred to, stored in, or processed within the United States or other countries where we or our service providers conduct business.

Data protection requirements may differ between jurisdictions.

Where applicable law requires additional protections for international data transfers, we will use appropriate mechanisms intended to support lawful transfers.

17. Additional Regional Privacy Rights

Certain jurisdictions may provide residents with additional privacy protections.

Depending on applicable state, federal, or international law, residents may have rights relating to access, correction, deletion, portability, objection, restriction, consent withdrawal, or opting out of certain processing activities.

California

California residents may have additional rights under applicable California privacy laws concerning personal information, collection practices, disclosures, and certain advertising or information-sharing activities.

European Union, European Economic Area, United Kingdom, and Switzerland

Individuals located in the European Union, European Economic Area, United Kingdom, or Switzerland may have additional rights under applicable data protection laws.

These rights may include access, correction, deletion, restriction, portability, objection, and withdrawal of consent where applicable.

Brazil

Individuals in Brazil may have rights under applicable Brazilian privacy legislation, including rights concerning access, correction, deletion, portability, objection, restriction, and withdrawal of consent.

Canada

Individuals in Canada may have rights under applicable Canadian privacy requirements, including rights relating to access, correction, and withdrawal of consent.

Other jurisdictions may provide additional privacy rights under their respective laws.

18. Changes to This Privacy Policy

Our privacy practices may change as our website, technology, services, and business operations develop.

We may periodically revise this Privacy Policy to reflect changes in our practices, legal requirements, products, or services.

Updated versions will be made available through the website. Where required by applicable law, we may provide additional notice when a material change affects how personal information is collected, used, or disclosed.

We encourage visitors and customers to review this Privacy Policy periodically to remain informed about our current privacy practices.

19. Contact Us

If you have questions about this Privacy Policy, need assistance regarding personal information, or wish to exercise a privacy right available to you, please contact us at:

basedretailer@gmail.com

We will review privacy-related inquiries and respond in accordance with applicable requirements and within any timeframe required by law.